How the Biggest Maker of Office Supplies Sells Staplers With Social

Jun 29, 2018

Ted Fay, Vice President of Digital Marketing at ACCO Brands, joins the Social Pros Podcast to discuss how a century old brand builds a social presence from scratch in 2018.

 

Special thanks to our sponsors:

• Salesforce Marketing Cloud (Magic Moments: How to Create Inspired Marketing to Amaze Your Customers: candc.dl/amazecustomers)
• Convince & Convert (Experience This! Show: experiencethisshow.com)
• Yext (The Everywhere Brand: http://offers.yext.com/everywherebrand)

 

In This Episode

• How to build loyalty for multiple brands under the same company
• How to build a social presence as a historic brand
• How to gauge “return on influence”
• How social can augment other forms of direct marketing

 

Resources

• At A Glance (Use promo code SOCIALPROS)
• Salesforce
• ICUC

Visit SocialPros.com for more insights from your favorite social media marketers.