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Social Pros Podcast


Sep 27, 2019

Nicholas Sucich, the Executive Producer of Digital Communications at USPS, joins the Social Pros Podcast to discuss how social can bring you closer to your customers.

 

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Full Episode Details  

Customer service is the bloodline of most businesses and the rise of social media has enabled brands to pursue a direct connection with their customers. However, a lot of the time, it’s easier said than done. 

Working for a 600,000-employee federal agency is far from being the most fertile ground for social media communication. This is the challenge that Nicholas Sucich, the Executive Manager of Digital Communications at USPS faces on a daily basis. People are sending less mail these days and, in many ways, social media is to blame.

So, how can you make social an integral part of your digital communication strategy when there are literally thousands of players and not everyone remembers you’re all on the same team? It starts with getting social media approved in your organization and to do that, you need to get a seat at the table and sell social to your corporate leadership.

 

In This Episode: 

05:23 – How to use social media as a customer service outlet

07:31 – How to use data and insights to improve social listening

10:20 – How to manage social communications at scale

16:23 – Why you should establish social media protocols for employees

19:40 – How to use social media as a recruiting tool

24:46 – How to prepare and plan for crisis communications on social

34:07 – How social media compares to traditional forms of broadcasting

 

Resources

 

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