Mar 8, 2024
Higher education may have been slower to adopt modern marketing practices and technology like AI, but higher ed marketer Bart Caylor is on a mission to change that. As President and Founder of Caylor Solutions and The Higher Ed Marketer, Bart joins the Social Pros podcast to share his lessons on the best marketing practices for higher ed.
Full Episode Details
Bart Caylor, President and Founder of Caylor Solutions and The Higher Ed Marketer, predicts a declining demand for higher ed in the future, meaning schools will face greater competition for a smaller pool of potential students. So, it’s more important than ever that higher ed invests in great marketing practices.
In this episode, Bart shares his predictions for the future of higher ed marketing, what he tries to teach institutions that have been slower to adapt to modern marketing practices, and how schools can utilize AI effectively. Bart believes that AI is often underused, but the trick is learning how to train the AI to give you the results you need.
He shares his thoughts on the importance of content creation, managing marketing budgets, and how to become an authority in the higher ed space. We also hear about his journey to create The Higher Ed Marketer podcast and his book, Chasing Mission Fit: A Marketing Guide to Fill Your Institution with Students Who Will Succeed.
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