How Wish Puts a Human Face to Online Shopping

Mar 11, 2022

Carmen Collins, Senior Social Media Lead at Wish, takes the mic on this episode of Social Pros to discuss how brands can ‘humanize’ their marketing strategies and create true authenticity.

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Full Episode Details

Connecting with customers is vital for the growth of any brand. But how can you connect with your customers on a human level?

Carmen Collins, the incredible Senior Social Media Lead at Wish, pushes brands to “put a human face” on their online shopping experience by shining a spotlight on the employees of the organization.

Customers want to do business with brands that they like and connect with. This means that if you want to increase engagement, boost conversions, and get people talking about your business, you need to embrace and showcase authenticity.

So, how can you do this? Well, I’d start by listening to what Carmen has to say on her fourth time here on Social Pros!

In This Episode:

• 04:15 – How Wish makes the online shopping experience fun (and addictive!)
• 06:58 – An insider look at the business objective of Wish’s social media strategy
• 09:46 – What Wish’s team structure looks like now that the brand is transitioning from a privately owned company to a public company
• 13:46 – How the social and influencer teams work separately
• 16:20 – How the customer care team handles customer support questions
• 18:08 – The power of leveraging Instagram Live
• 21:45 – Why more brands need to show empathy and authenticity
• 25:08 – How Wish has put a human face on their brand
• 30:23 – Why social media pros and marketers should learn as much as possible about NFT communities
• 32:20 – How to get started with Discord
• 36:27 – A look at how Wish approaches their content strategy on TikTok vs Instagram reels
• 41:14 – Tips for balancing efficiency with effectiveness

Resources

• Get the new State of Marketing report for free from Salesforce
• Download Social Pros 500 for FREE!
• Check out Wish
• Follow Carmen on Twitter

Visit SocialPros.com for more insights from your favorite social media marketers.