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Social Pros Podcast

Nov 24, 2017

Mark Schaefer, Executive Director of Schaefer Marketing Solutions, joins the Social Pros Podcast to discuss all things Twitter, including how to develop a human presence and inspire customers by elevating your employees.

In This Episode

  • How Twitter’s shift to 280 characters may affect the company and the obstacles it faces
  • How to engage with Twitter as a human-driven platform rather than a place to broadcast ads
  • Why having a human presence is different from employee advocacy
  • How elevating your employees can benefit your business more than traditional ads
  • Why businesses should be evolving their content


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