Inside Glossier’s Iconic Social Approach

Oct 14, 2022

Jamie Dinar, Senior Manager, Social & Digital Content at Glossier, joined this episode of Social Pros to unpick the brand’s distinctive social strategy and provide top tips and tricks for social pros.

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This week:

Salesforce Marketing Cloud

ICUC

Full Episode Details

We all know how fast-paced social media is. 24/7, it simply does not sleep.

There are many brands out there whose social media speed and efficiency are just off the charts. One of them is the skincare and beauty brand, Glossier. But how do they do it?

We asked their Senior Manager of Social & Digital Content, Jamie Dinar, on the latest episode of Social Pros for her ‘secret sauce’ on becoming agile on social.

Jamie explained how her team at Glossier is empowered to act fast and said that clear communication between colleagues is key to being proactive in social.

We don’t want to give too much more away because this episode is packed with so many helpful takeaways to switch your approach to social up a gear.

In This Episode:

• 5:11 – Introducing Jamie Dinar
• 6:00 – Glossier’s social blueprint
• 9:01 – Jamie’s role at Glossier
• 10:43 – Staying agile on social
• 13:32 – Eating, breathing and sleeping social
• 15:17 – Glossier’s TikTok approach
• 19:27 – The community aspect of Glossier
• 22:46 – How Glossier keeps their brand voice united
• 25:30 – Replicating in-store experience online
• 28:51 – Jamie’s TikTok Live experience
• 32:15 – What to expect from Glossier – end of 2022
• 33:45 – Jamie’s advice for budding social pros

Resources

• Get the new State of Marketing report for free from Salesforce

• Schedule a consultation with ICUC

• Grab your free Social Media Audit Bundle
• Follow/connect with Jamie on LinkedIn
• Follow Glossier on Twitter

Visit SocialPros.com for more insights from your favorite social media marketers.