Social Pros Greatest Hits - Is This the Best Business on Instagram?

Sep 13, 2019

In this special encore episode of Social Pros, Griffin Thall, CEO and Co-Founder of Pura Vida Bracelets, joins the Social Pros Podcast to discuss how he has used influencer marketing and user-generated content to build a jewelry brand that dominates Instagram.

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Full Episode Details

As one of the fastest-growing marketing channels today, leveraging the power of Instagram to help sell products and services is a smart business move for sure. But, is it possible to build the back of an entire company on Instagram usage alone?

We’ve got a special encore episode of the show for you this week, where we’ve reached back into the Social Pros archives to bring you one of our favorite episodes of the year featuring Griffin Thall, CEO, and Co-Founder of Pura Vida Bracelets. Since appearing on the show, Griffin and his partner have cashed in and sold a majority stake of their company to Vera Bradley for $75 million.

When you listen to this episode and hear how Griffin and his team transformed a humble business into a global powerhouse using a strategic approach to user-generated content and influencer marketing, that $75 million starts sounding like a pretty good deal. After all, Pura Vida Bracelets has been crowned one of the best businesses on Instagram with an engaged following that helps the brand ship millions of bracelets each month.

 

In This Episode:

• 06:35 – The origin story of Pura Vida Bracelets and how they went from a small brand in Costa Rica to a global sensation selling millions of bracelets each month
• 11:47 – How social media has aided Pura Vida’s success
• 14:37 – How Pura Vida works with user-generated content (UGC content) and influencers to increase engagement and boost their presence on Instagram
• 18:00 – Why you should experiment on Instagram to find out what works for you
• 22:14 – Tips for working with influencers in the most effective way
• 27:14 – Why it’s important to work with brand representatives/ambassadors and key differences between online and in-person word-of-mouth marketing
• 30:51 – Why reviews and social-proof are vital to a brand’s success both online and offline

Resources

• Get the new State of Marketing report for free from Salesforce
• Find out more about the community at SocialMedia.org with a special form for Social Pros listeners
• Learn more about Pura Vida Bracelets by visiting their website 
• Check out Pura Vida’s Instagram account
• Foursixty is the software Pura Vida use to help manage user generated content on Instagram.
• Check out The Infinite Dial 2019Report
• Listen to The MFCEO Podcast and find out more about Andy Frisella.

 

Visit SocialPros.com for more insights from your favorite social media marketers.