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The State of Creators, Agencies, and Influencers with Nathan Jun Poekert

Mar 1, 2024

Brands and agencies are increasingly using influencers and creators to collaborate on social media content, but it’s still a brand new world for many in the social media space. Nathan Jun Poekert, Fractional Head of Social & Consultant, Founder of JUN Social, joins us on the Social Pros podcast to share his take on the current landscape of influencer marketing and collaborating with creators.  

Full Episode Details  

For influencers/creators and agencies to work in harmony, both sides may need to evolve in one way or another. This is one of the top takeaways from Nathan Jun Poekert, Fractional Head of Social & Consultant, Founder of JUN Social, in this episode of Social Pros.  

As someone who’s collaborated with creators many times, Nathan shares his experiences and why he always prefers to work with creators who treat their work like a business, not just a creative venture. He gives his thoughts on influencer pay, how to attribute success the right way, and why timeliness is the golden ticket to great social content. 

Nathan’s mic drop moment in this episode is around the approval process when it comes to bringing new ideas to clients and getting them out there. He says that social pros need to work fast to jump on trends, but sometimes agencies make this tough with long-winded approval processes.  

In This Episode: 

  • 1:24 - Nathan’s perspective on working with influencers  
  • 4:28 - Why attributing success is so important when working with influencers  
  • 7:55 - Why creators who treat their work like a business are the most successful 
  • 10:40 - The growing pains of the creator industry  
  • 16:39 - Why Nathan believes social agencies need to evolve 
  • 22:09 - Why social agencies need to move fast and what’s stopping them 
  • 28:22 – The importance of giving social pros the freedom to enact ideas 
  • 30:51 - What a Chief Social Officer role could look like  
  • 34:10 – Why consistency both on social and the buying experience is key 
  • 35:58 - Who will be the first big company to make a CSO role? 
  • 39: 48 Nathan’s top tip for those looking to become a social pro 

Resources 

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