Preview Mode Links will not work in preview mode

Social Pros Podcast

Dec 16, 2022

How brands think about online communities has to change. And who better to discuss this with than Chris Penn, co-founder and Chief Data Scientist at TrustInsights.AI. He joined Social Pros to discuss private social and online communities, and to tell us the one thing social media marketers and salespeople should be doing.

Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week:

Salesforce Marketing Cloud


Full Episode Details

There’s just so much good stuff to unpack from this Social Pros episode that it’s hard to think of an opening sentence for these show notes!

Chris Penn, co-founder and Chief Data Scientist at TrustInsights.AI, joins this episode for his second appearance.

Chris shared a ton of excellent advice and insights on private social, online communities, data privacy laws and reading data analytics.

Plus, he shared his thoughts on social teams’ responsibilities regarding psychological safety, the diminishing need for users to feel a personal connection and revealed what he believes to be the one most useful thing social media marketers can do right now.

In This Episode:

  • 3:43 – Introducing Chris Penn
  • 8:40 – Do you have the recipe?
  • 9:59 – Understanding data – where do people go wrong?
  • 12:05 – Why to go into data with understanding
  • 13:41 – Lessons to learn from available data
  • 17:12 – The importance of listening
  • 19:40 – Running a Slack channel and progression of private social
  • 25:28 – Psychological safety
  • 26:52 – Topical interest over personal connection
  • 30:37 – How should social pros consider measurement?
  • 35:27 – Centralized analytics team vs knowledge across the team
  • 37:38 – Chris leaves advice for social pros


Visit for more insights from your favorite social media marketers.